Specializing in iPad-optimized website design

Why should I optimize my website for the iPad?

Written By: - Nov• 28•10

Mobile marketing has to follow an integrated approach. A year and half ago, a company creating an iPhone app was newsworthy by itself. But now, being part of the iPhone/iPad revolution is a business imperative, and an iPad app has to be fully integrated with the rest of your digital and offline media.

It’s not just the technological and conceptual advances that set the iPad apart. It is also the consumer niche the device fills. Unlike traditional desktop and laptop PCs and yes, even Macs, and the increasing availability and diversity of smartphones (with many different operating systems and capabilities), the iPad is optimized specifically for interfacing with the Internet. Marketers can push more interactivity and add a “Wow factor” to their marketing messages, and that’s the content and experience iPad users are looking for. With the iPad, you’re fully engaged in the device.

The iPad also suggests the dimensions of the typical newsstand magazine, a parallel not lost on publishers. At the beginning of December entrepreneur Sir Richard Branson made a huge announcement that his Virgin brand was launching the first digital magazine specifically designed for the iPad – an indication of future focus in all business. With the iPad poised to enable new, multimedia-centric enhancements that revolutionize traditional marketing and customer/client interaction, this is the time for leading-edge marketers to leverage their experience in embracing this new technology into their advertising and promotion arsenal.

Perhaps the most revolutionary dimension of the iPad marketing paradigm is geolocation. All iPad models triangulate user location to enable location-specific services. Apple has stated it will reject App Store applications that incorporate location solely to deliver targeted advertising, but because we are a website enhancement service, your website can be designed to capitalize on this through the most used search engines – and content providers can still capitalize on location data to deliver more personalized services.

For those still thinking of the iPad in terms of another place to put banner ads, this all may seem far-fetched. But make no mistake: the time of big tablets – and the corresponding “stickiness” of websites that truly capitalize on their capabilities – is here.

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